Marketing manager branded smelley

April 8th 2008 IBS blog

Farting is the un welcome voice of ibs, the tourette's of the buttocks, its sudden outburst brings shame but there are times when a fart can be used to deadly effect.

James is a Marketing manager, his tongue is firmly placed up the arse of the boss and his hair looks like its been fashioned with creosote. He'll do anything to get promotion and on his ascendancy in the lift to the fifth floor his proximity makes me feel un comfortable like an out break of piles.

He starts to talk about the projects he's running and how he's excited about everything he's doing. His narcissistic ramblings give my arse a migraine and I can feel my bowels rumbling. The lift stops at floor four and in walks the boss with his PA. I silently fart and exit with the stealth of a deadly assassin.

Cambridge Nutritional Sciences get there words mixed up

April 9th 2008 ibs blog

Food intolerance, food sensitivity or food allergies can anyone agree on one phrase? It would seam not and the main providers of food intolerance tests or whatever you want to call them can't either.

YorkTest says food intolerance, Cambridge Nutritional Sciences interchange food intolerance with food allergy and immogenics go for food sensitivity. So whos getting there words mixed up.

Cambridge Nutritional Sciences suppliers of FOODPRINT are getting there words mixed up. Take there opening paragraph on there web site:

"Our superior standards of service and support aim to assist our customers in their quest for achieving improved health. In the case of food intolerance laboratory testing, our own professional nutritionist can help with interpreting food allergy IgG test results."

Cambridge nutritional sciences interchange the phrase food intolerance with food sensitivity and they both have very different meanings.

"Food allergy is distinct from other adverse responses to food, such as food intolerance, pharmacologic reactions, and toxin-mediated reactions." Source Wikipedia

So why would Cambridge Nutritional Sciences use two different phrases which have completely different meanings on the front page of there web site? To capture extra search engine traffic that's why. The phrase food allergy will attract large volumes of search engine traffic. Cambridge Nutritional Sciences don't sell food allergy tests they sell food intolerance tests but they wont want you to know that, if you cant tell the difference between a food intolerance and a food allergy then your ignorance is there again.

The industry of IgG food intolerance needs to be regulated and regulated quickly. As it stands today watch out there will be another food intolerance, food sensitivity, food allergy test or whatever you want to call it blag merchant coming your way soon